PRIVACY POLICY
Last updated: 29th October 2025
1. Who We Are
Labelfy (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or purchase our products. Data Controller: Malcolm Chase trading as Labelfy Contact Email: info@labelfy.co.uk Postal Address: 20 Gordon Street, Rothwell, Kettering, NN14 6BH
2. What Information We Collect
We may collect and process the following information: – Personal details: name, email address, postal address, phone number. – Order details: label text (e.g. child’s name), graphics chosen, purchase history. – Payment information: securely processed by third-party providers such as Stripe and PayPal (Labelfy does not store full card details). – Technical data: IP address, browser type, pages visited, cookies (for analytics and site performance).
3. How We Use Your Information
We use your personal data to: – Process and deliver your orders. – Communicate with you about your purchase. – Send updates, offers, or newsletters (only if you have opted in). – Improve our website, products, and services. – Comply with legal and tax obligations. You can opt out of marketing emails at any time by clicking “unsubscribe” in our messages or contacting us directly.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases: – Contract: processing necessary to fulfil your order. – Consent: for marketing communications (you can withdraw at any time). – Legal obligation: for record-keeping and compliance. – Legitimate interest: to improve our products and prevent fraud.
5. How We Share Your Information
We will never sell your personal data. We may share it with: – Payment processors (e.g. Stripe, PayPal). – Delivery providers (e.g. Royal Mail, couriers). – Service providers who help us operate our website, manage marketing, or analyse performance (e.g. Google Ads, Google Tag Manager, Google Analytics, Facebook/Meta Pixel, MailPoet, Rank Math, WooCommerce, CookieYes, Hostinger). – Legal authorities if required by law. All third parties are bound by confidentiality and GDPR obligations.
6. Data Retention
We retain order and account information for 6 years (legal/tax purposes). Marketing data is kept until you unsubscribe or withdraw consent. After this period, data will be securely deleted or anonymised. Hostinger manages automated, encrypted website backups which are retained securely for a limited period and then overwritten.
7. Your Rights
Under UK GDPR, you have the right to: – Access your personal data. – Request correction of inaccurate data. – Request deletion of your data (“right to be forgotten”). – Restrict or object to processing. – Request transfer of your data. – Withdraw consent to marketing at any time. To exercise these rights, contact us at info@labelfy.co.uk.
8. Cookies
Our website uses cookies to improve functionality and measure performance. Cookies are small files stored on your device when you browse our website. They help us provide a better user experience by remembering preferences, enabling shopping cart functionality, and gathering anonymous analytics data. Types of Cookies We Use: – Essential cookies: necessary for the website to function (e.g. shopping cart). – Analytics cookies: help us understand how visitors use our site. – Marketing cookies: only used if you consent, to personalise ads. Managing Cookies: You can control or disable cookies through your browser settings at any time. Please note some features may not function properly if cookies are disabled. A “Change Cookie Preferences” button is available at the bottom of our Privacy Policy page.
9. Data Security
We use SSL encryption, secure hosting, and limited administrative access to protect your data. Appropriate technical and organisational measures are in place to prevent unauthorised access, loss, or misuse.
10. Changes to This Policy
We may update this policy from time to time. Any significant changes will be posted on this page and, where appropriate, notified by email.
11. Contact Us
If you have questions about this privacy policy or how we handle your data, please contact us at: Email: info@labelfy.co.uk Address: 20 Gordon Street, Rothwell, Kettering, NN14 6BH You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): Website: www.ico.org.uk Helpline: 0303 123 1113